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Athlete Compensation
We
all know what endorsements are: companies use famous people to
pitch their products so we'll associate that individual and
their success with the product.
We tend to like products, services, and ideas that are
endorsed by people we like regardless of the quality of the
product. Sometimes,
we will buy a product for the first time simply based on a
celebrity endorsement.
We want to be associated
with fame, fortune, and success. That is why we follow the lead of celebrities we
admire, respect, and like and use the products they endorse. It
is amazing to see teenagers ignore their parents about drugs,
but when their favorite star or professional athlete says
it's not cool, they stop.
This is the power of association.
Here
is a list of the top 20 most valuable & endorsed athletes
1 Michael Schumacher $80 Million
2 Tiger Woods $69 Million
3 Alex Rodriguez $40.3 Million
4 Lennox Lewis $36 Million
5 Michael Jordan $35 Million
6 Shaquille O'Neal $29.4 Million
7 Kobe Bryant $22.3 Million
8 Sammy Sosa $22 Million
9 Allen Iverson $21.2 Million
10 Venus Williams $20 Million
11 Mike Tyson $17.5 Million
12 Serena Williams $16 Million
13 Oscar de la Hoya $15 Million
14 Andre Agassi 14.4 Million
15 Jeff Gordon $14 Million
16 Tracy McGrady $13.9 Million
17 Randy Johnson $13.4 Million
18 Pedro Martinez $13 Million
19 Rivaldo $13 Million
20 Derek Jeter $12.6 Million
Copyright 2002, Magnetic
Persuasion, Inc.
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Magnetic
Persuasion: How to Create Instant Influence,
is the most comprehensive study of the latest principles
and techniques of persuasion, motivation and influence.
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