Magnetic Persuasion

Persuasion: Key To Success, Happiness And Wealth

Everything you want or will want in life comes from persuasion, motivation, and influence. Understanding persuasion, motivation, and influence will put you in the driver's seat of life. Do you realize that less than 1% of the people in the world understand and can actually apply the 12 Laws of Persuasion? As I reveal the secrets and science of persuasion, you will be able to persuade and influence with 99% accuracy. You will gain instant influence and inspire others to take action while getting what you want. Fasten your seatbelt - the Laws of Persuasion will change your life by helping you win people to your way of thinking and empowering yourself with an unshakable confidence. Mastering these critical skills will triple your success in sales and marketing! You will become a magnet of success.

You already know your success largely depends upon your ability to persuade and influence others to accept and adopt your point of view. I assert to you that, not only this, but there is a direct correlation between your ability to persuade others and the level of your income. As you develop what I call Magnetic Persuasion, others will be drawn to you as metal filings are drawn to a powerful magnet. Financial, social, and personal success will come to you. Doors previously closed to you will swing open and the world of opportunity will knock at your door. These life changing skills and techniques of Magnetic Persuasion are based on timeless, proven principles developed from countless hours of persuasion research and exhaustive studies of human nature.

This powerful book teaches the twelve critical laws of Magnetic Persuasion and how to utilize these cutting-edge persuasion strategies so you can gain the influence you need NOW. You'll learn how to make people instinctively like and trust you. No longer will you face the unexpected with fear or intimidation, but with credibility, control, and confidence. Day in and day out, you will turn each challenge into a winning situation. In short, you will be a master of you own destiny.

Persuasion: The Heartbeat of Our Economy

We live in a world where the power of persuasion is of extraordinary and critical importance. Every encounter known to mankind is an attempt to gain influence or to persuade. Regardless of age, profession, religion, or philosophical beliefs, people are always trying to persuade each other. We all want to be able to persuade and influence so others will listen, trust, and follow. A study by economists found that a whopping 26% of gross domestic product was directly attributable to the use of persuasion skills in the market place.[i] Persuasion is the gas to the engine of our economy. Think about it - 2.3 trillion dollars or our gross domestic product comes from the skills of persuasion and influence. You never see large corporations downsizing their sales force. Sales professionals are assets to the company, not liabilities. Master Persuaders will always find employment in any economy.

The ability to persuade is power, for good or for bad. Think of all the people in your life who have persuaded you to reach higher and achieve greatness. Persuasive people keep kids off drugs, prevent wars, and improve lives. Persuasive people also get kids on drugs, stir up wars, and destroy lives. We want to focus on the power of persuasion for the improvement and betterment of ourselves, our friends and families, and our communities. Let's face it, though: most of us are not born persuaders. For most of us, the art of persuasion and influence are not gifts we inherently possess. Sure, there are the stereotypical persuaders who are friendly, outgoing, and loud. Research actually reveals, however, that some of the best persuaders are actually introverts.

For many, the notion of becoming a "master persuader" means being forceful, manipulative, or pushy. They are wrong. Such tactics can get results for the short term; Magnetic Persuasion is about getting results for the long term. Lasting persuasion isn't derived from maneuvers, tactics, or intimidation. Proper implementation of the latest persuasion strategies will not only allow you to influence with the utmost integrity. People will naturally and automatically trust you, have confidence in you, and want to be persuaded by you. In short, they will want to do what you want them to do.

It is a common misconception that only individuals involved in sales, marketing, or leadership positions need to learn the laws of persuasion. This is simply not true! Sales professionals, business managers, parents, negotiators, lawyers, coaches, speakers, advertisers, and doctors can use these skills. Everyone needs persuasion skills. What people don't realize is that we practice persuasion techniques and tactics daily with everyone around us! People constantly study one another, trying to figure out how to get someone to do what they want them to do. It is needless to say that mastering communication and understanding human nature are essential if we want to effectively persuade and influence people. We can't get anywhere in life unless we are able to work with other human beings. It is through our dealings with others that we achieve success. No one is self-sufficient. Everything we achieve in life of any value is achieved through the support and help of everyone we come in contact with on a daily basis. As a society we are interconnected, and the ability to make those connections is vital to our ability to persuade. 

Used For You Or Against You

Advertisers spend billions of dollars researching and analyzing our psychographics and demographics to figure out how to subtly persuade. Rosseli, Skelly, and Mackie point out that "even by conservative estimates, the average person is exposed to 300-400 persuasive media messages a day from the mass media alone." [ii] We are exposed to thousands of persuasive messages a day through a myriad of sources, including newspapers, magazines, billboards, signs, packaging, the Internet, direct mail, radio, TV, mail order, catalogs, co-workers, management, sales professionals, and even parents or children. Are these tactics being used for you or against you? Thousands, even millions, are persuaded against their better judgment everyday simply because they are unequipped to accurately interpret and effectively respond to the advertising barrage we perpetually face. In this case, "what you don't know will hurt you." Persuasive influences flood our daily existence and are inescapable. It is without question in our best interest to know and master Magnetic Persuasion, how it works, and how to implement its proven techniques so we are empowered TODAY.

If You Have the Right Tools You Will Succeed 

Let's be honest: we all want and need things from other people. We want people to follow, trust, and accept us. We want to influence others to our way of thinking. We want to get what we want - when we want it. Possessing the right tools and knowing how to use them is the secret to success.

Magnetic Persuasion supplies the whole toolbox of effective persuasion techniques. Most people use the same limited persuasion tools over and over and get temporary, limited, or even undesired results. You can only do so many things with a hammer, right? We need to open our minds to the whole toolbox of persuasion and influence. We have all heard the maxim "if all you have is a hammer, you treat everyone like a nail." Well, everyone is not a nail, and persuasion must be customized to every group or individual, to every situation or event. It's like playing the piano with only two or three notes: you're playing chopsticks when you could be playing Mozart. When you play with all the keys of persuasion and influence, you can create a masterpiece with your life. 

Definitions

Persuasion by definition is the process of changing or reforming attitudes, beliefs, opinions, or behaviors toward a predetermined outcome through voluntary compliance. If you properly implement the strategies of Magnetic Persuasion, you'll persuade others not only to want what you want, but to also be eager to do what you want. Note that persuasion is not negotiation, which suggests some degree of backing down or meeting in the middle. Rather than compromising, as in negotiation, effective persuasion will actually convince the opposing party to abandon their previous position and embrace yours. 

There are a number of other important concepts that must be understood within the context of Magnetic Persuasion: Influence is who you are and how you as a person will impact the message. This includes whether you are viewed as trustworthy and credible, for example. Power increases your ability to persuade and influence. This power can be seen with people that possess knowledge, have authority, or use coercion during a persuasion process. Motivation is the ability to incite others to act in accordance with the suggestions and ideals you have posed. Motivation is your "call to action," or what you want your audience to do.