10 Points to Resisting Persuasion

1. Be evasive, vague, and unimpressed
2. Be indifferent and don't give your hot buttons when you answer their questions
3. Be observant, mentally prepared and get second opinions
4. Don't be overwhelmed by power plays, uniforms or authority
5. Take time to think, don't be taken by false scarcity
6. Understand and identify all persuasion techniques
7. Don't let them put you on the spot, look foolish or awkward
8. Question their intentions and their facts, statistics, testimonial, claims, and data
9. Don't be overtaken by those that want to be friends and claim to be just like you
10. Know the strengths and weaknesses of your product or service

 Copyright 2002, Magnetic Persuasion, Inc.